Well my summer in Spain was fantastic and Denise, Noah and myself will never forget the heat, the tapas and the great time exploring a foreign land full of insaine drivers. I had plenty of time to think, write and get to know my wife and son even more. In that time of thinking writing and getting to know I wondered occasionally if I was doing what I wanted to when I grew up and I realized that I do and do a lot. Doing what I love is working as a creative strategist in the business of advertising! I love being a Strategist as I can pretty much whatever I want. Bush had a strategist and look what he did! He even got a f*cking cool super villain name “The Architect” I may not be the architect of nasty right wing deficit inflicting American leaders but I can architect some pretty strong advertising. 

Well I have decided to take the title of strategist and put a company behind it. The name is the same(ish) but the goal is bigger. My shop will be available to clients and agency’s alike providing specialized strategy and production of campaigns, systems and branded content in the digital space.

I have just sent off the final psd files to the dev team and now begins the build out of POWERSHiFTER the web site. 

I will have further updates on the re-launch of the POWERSHiFTER brand in the coming weeks! Stay tuned and feel free to contact me if there is any creative strategy that you may be in assistance with. jp[at]powershiftermedia.com or 604.562.4701.