Well my last day at Engine was yesterday and I worked right up to the last minute. I had stayed on to finish up a project for the Alberta Treasury Branch. The project is an extension of one I started with them last year that was targeted to the 18 to 24 year market. ATB is appealing to this very important target group through a mix youth event sponsorship’s, free music downloads and a contest website that you can collect and earn points for prize redemption through an on line catalogue. Site registrants are encouraged to play games, tell friends and sign up for ATB products and services to collect the points.

While playing games and collecting points the site user is given banking and financial tips that are written in a way that the youth market can relate to. It is ATB’s goal to provide guidance and information to those that probably think about banking the least. Myatb.ca is base on the ATB brand visually but it was our team’s thought to try and push it a bit and make the brand appeal both in voice and visually to the youth market. I believe that we achieved that goal but I will let other decide that one.

I was great to finish up with such a challenging yet very cool project. The project will run throughout the summer and the plan is to continue to build up the site as a youth banking community. We have pitched a pretty radical and even more complicated campaign to start up in the fall which I will not be involved with. Good luck with the next phase  NEWAD, ATB and Engine.