The digital marketing guru at Sony Pictures Entertainment talks to iMedia about the headaches of social media and why, in the end, they’re worth it.

As president of worldwide digital marketing for Sony Pictures Entertainment, Dwight Caines has worked on more than 200 film campaigns. He’s heralded numerous strategies that have paid off for the studio through the years. Yet, he’s also the first to admit that everyone in the business is still learning and trying best to keep up with the rapidly changing toolset at their disposal. Read More»