May 2009
28 posts
The iPhone casts a giant shadow on the Web - Apple... →
Social Media Generates Hype; Fails to Deliver... →
80% of Recession Shoppers Want Companies with... →
Hot Rod Summer Wallpaper by POWERSHiFTER! →
» 50 Top Creative (advertising, marketing, new... →
Marketing | Five viral marketing mistakes to avoid... →
Starbucks Seeks to Stimulate Social Media... →
Twitter Proves Its Worth as a Killer App for Local... →
The IAB Sets Some Standards For Social Ads →
Crispin Porter + Bogusky Intern Auction: Summer... →
Wolf Blass and a Conversation about the Marketing... →
Top ten websites visited in the US for April →
Top ten websites visited in the US for April according to Comscore: [PDF]
Center for Disease Control releases report on... →
The CDC’s report on wireless substitution - aka canceling your land line for a cellphone - is out and we discover that one in five U.S. households have cut the cable, an increase of 2.7 percent over six months ago. Another tidbit: one in every seven American homes (14.5%) took all their calls on cellphones despite having a landline. Read More»
Men Want Faster Downloads; Women Favor Usability →
Men and women want websites to be easy to use overall, but men say fast downloading is their second-most-desired feature, while women value easy navigation and accessibility over speed, according to a recent web usability study from Southern Illinois University, announced byWebsite Optimization. Read More»
Video: Advertising Age: 300 tons of advertising →
IAB Creates New Social Media Metrics Definitions... →
This document specifies standard definitions for Social Media Metrics. With the rapid growth seen in the Social Media space in recent years, many publishers and vendors are offering supplemental performance metrics to their clients as additional ways of gauging ad effectiveness. This document defines these supplemental metrics in more detail in an effort to stimulate growth by making the...
Superhype » Blog Archive » How do you escape... →
Rogers/Fido Announce SMS Twitter Deal
Twitter Goes Wireless with Rogers
Rogers Wireless brings full Twitter text to Canadian customers
TORONTO, May 5 /CNW/ - Rogers Wireless announced today that customers can now send and receive updates from popular messaging service Twitter by SMS text message over their mobile phones, via Short Code 21212. The feature comes at no additional cost for customers on text messaging plans.
When the...
Coke Pushes Value-Based Agency Compensation Model... →
CHICAGO (AdAge.com) — Coca-Cola Co. is trying to start an industrywide movement toward a “value-based” compensation model like one it’s adopted that promises agencies nothing more than recouped costs if they don’t perform — but profit margins as high as 30% if their work hits top targets. Read More»
MTV Show 'What You're Watching' to Use Twitter,... →
Key Execs: Judy McGrath, chairman-CEO, MTV Networks; Van Toffler, president, MTV Networks Music, Films and Logo Group; Tony DiSanto, head of programming; Stephen Friedman, general manager; Sean Moran, exec VP-MTV 360 brand sales Read More»
B2B Publisher Revenue Shifts Decisively Online →
The aggregate percentage of print-generated revenue among B2B publishers fell from 58.3% to 40% between 2003 and 2008, while electronic revenues climbed from 18% to 33.9% during the same period, according to an industry analysis by Outsell, Inc. Read More»
Local Search Growth Outpaces Overall Online Search →
BERKELEY HEIGHTS, NJ—(Marketwire - March 25, 2009) - A tremendous surge in the annual growth of local search far outpaced growth of overall Web search, according to a study conducted by comScore, Inc., a leading Web behavior research firm, and released today by the Yellow Pages Association. Read More»
Military Ramps Up Social Media Savvy in Pursuit of... →
After condemning them as potential tools for terrorism just six months ago, the US Army is now using Twitter and Facebook to pursue new recruits.
Tomorrow’s soldiers “live in the virtual world,” observed Lt. Gen. Benjamin Freakley (via Newsday), citing Facebook as key to speaking to 18- to 24-year-olds. “You could friend your recruiter, and then he could talk to your...