April 2009
51 posts
Six in 10 Twitter Users Jump Ship Each Month →
Though recent studies show that Twitter has been growing exponentially, more than 60% of US Twitter users fail to return the following month, reports the Business Insider (via MarketingVOX).Twitter’s growth has come, in part, as a result of celebrity exposure, which fueled a record number of people to sign up in March. However, Business Insider said it faces an uphill battle keeping new users...
Creative-Rich Dream Team to Refurb Interactive Ad... →
he Interactive Advertising Bureau (IAB) called upon major online publishers, ad agency creatives and media firms for its first-ever gathering of the Re-Imagining Interactive Advertising Task Force. Read More»
FACEBOOK FAIL: How to Use Facebook Privacy... →
Facebook provides users with the opportunity to share just about everything: photos, links, videos, virtual gifts and random musings in the form of status updates. Under the guise of “being social” and “maintaining transparency,” Facebook fiends post anything and everything about themselves on this now omnipresent social network. Read More»
Online video advertising guidelines →
Interactive Ad Growth Still Healthy →
Interactive advertising is heading for growth over the next seven years, according to a yet-to-be-released Forrester Research Interactive Advertising Forecast
In a keynote presentation at the Forrester’s Marketing Forum 2009, held in Orlando on 23-24 April, Vice President and Principal Analyst Shar VanBoskirk predicted interactive online advertising (display, email, mobile, search, and...
Smart Phone Users Taking Action on Ads →
More than a third of high-use smart phone users (defined as those who download mobile content from the Web at least once at day or close to it) are taking action on mobile advertisements, according to the results of a new research study on smart phone usage patterns. Read More»
Rough Type: Nicholas Carr's Blog: The fickle... →
The biggest crowd on the web today is the one streaming through Twitter’s entryway. The second biggest crowd on the web today is the one streaming through Twitter’s exit. Read More»
Coke Pushes Value-Based Agency Compensation Model... →
CHICAGO (AdAge.com) — Coca-Cola Co. is trying to start an industrywide movement toward a “value-based” compensation model like one it’s adopted that promises agencies nothing more than recouped costs if they don’t perform — but profit margins as high as 30% if their work hits top targets. Read More»
Internet Users in Developing Countries Drag on... →
Facebook is booming in Turkey and Indonesia. YouTube’s audience has nearly doubled in India and Brazil. That may seem like good news. But it is also a major reason these and other Web companies with big global audiences and renowned brands struggle to turn even a tiny profit. Read More»
The ills and frills of social media -... →
The digital marketing guru at Sony Pictures Entertainment talks to iMedia about the headaches of social media and why, in the end, they’re worth it.
As president of worldwide digital marketing for Sony Pictures Entertainment, Dwight Caines has worked on more than 200 film campaigns. He’s heralded numerous strategies that have paid off for the studio through the years. Yet, he’s...
Test →
Flogos - It's Not a Bird. It's Not a Plane. It's... →
Contest replaces ad campaign for Nissan launch -... →
If contests can be used to fill a job or promote a region of the world, why couldn’t they launch a car? That’s apparently the thinking at Nissan Canada, which recently kicked off a competition to select 50 people to win a free 2009 Nissan Cube. Read More»
Nielsen: Facebook use outstrips e-mail (Dealscape) →
In the last year, people somehow found a way to spend 73% more time on Facebook Inc. and other social networking sites, if that were possible. The stat comes from Nielsen Co.’s The Global Online Media Landscape, released Wednesday. In February, Nielsen found, people used social network sites more than they used Web-based e-mail for the first time ever. Read More»
Work at Home, Make Money Online, Paid Work at... →
ShortTask connects online job seekers with providers. We allow online workers to select Tasks of their choosing and get paid in dollars. We provide individuals and businesses with access to millions of on-demand, skilled virtual workforce.
Canada Ranks as a Global Leader in Online Video... →
TORONTO, CANADA, April 21, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the Canadian online video market, based on February 2009 comScore Video Metrix data, which showed that 21 million Canadians viewed more than 3.1 billion videos online during the month. The average Canadian online video viewer spent 10 hours viewing videos in...
Magazine Publishing: Time Inc. Debuts Online Ad... →
NEW YORK (AdAge.com) — Magazine giant Time Inc. is trying to build its online ad business with an ad network of its own that will, among other things, allow advertisers to make targeted buys across the well-lit, advertiser-friendly web sites operated by the company. Read More»
WatchVancouver Aquarium: Birds Very cool. Two Friends in one. The fine folks at TAXI Vancouver and my buddy Gareth Moses as the director. Nicely done!
Carousel: A Cinema 21:9 Production →
Here is where Flash really performs well. This site is immersive and really a great way to sell the product. I mean they are trying to sell 21:9 when most of us are still 4:3.
herebeforeoprah →
For all of those hard core Twitterheads that were offended by the arrival of such celebs like Opera. There is a way for you to defend your SM turf. Yes you can announce to the world and more speificaly @operah that you were here first thank you very much.
Ignore Twitter? Major brands learn they'd better... →
Separate incidents involving CNN, Amazon and Domino’s Pizza reveal that fluency in the evolving language of digital public relations comes easier to some companies than others. Read More»
Fiesta Movement Drivers →
All across the U.S.A., our 100 agents are behind the wheel for an extended six month test drive of the Ford Fiesta in advance of the launch here in the US. Use this section to explore all 100 agents, their content, and where you can find them across the web. Follow the Movement - simply pick your favorite Agents and come back often - the content will be changing as fast as the Agent’s day to...
'Adver-tweets' eroding trust among Twitterers:... →
An ad network that lets users profit from Twitter is making it harder to distinguish between autobiography and advertising on the social networking site. Read More»
Sprite Experiments With YouTube Series: 'Green... →
Coca-Cola-owned Sprite is hopping on the reality show bus with an interactive YouTube channel called “Green Eyed World,” which will feature Facebook integration, writes The Wall Street Journal. Read More»
Americans Blame Ad Agencies, Media for Economic... →
Two-thirds of Americans (66%) believe ad agencies have at least some responsibility for the current economic crisis because they caused people to buy things they couldn’t afford, according to (pdf) findings from a Harris Interactive poll completed earlier this month. Read More»
Just Under Half of Americans Have a Facebook or... →
Three-quarters of 18-34 year olds have an account on one of these social networking sites
ROCHESTER, N.Y. – April 16, 2009 – It may seem like everyone is “Twittering” or updating their Facebook pages, but half of Americans (51%) do not use Twitter or have a MySpace or Facebook account. Just under half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their...
WatchAdverblog: Lacoste gets cool Lacoste uses extreme slow-motion & hip tunes & a hint of SM “Red” Line. Oh an a geo-smart map to tell you where to buy it.
Old Navy, Chrysler, Palm among Top 12 Brands... →
As the recession deepens, economic forces continue to drive consolidation in the retail industry, debt comes due and increasingly discerning consumers buckle down on discretionary spending, an analysis by 24/7 Wall Street predicts that a number of well-known brands are likely to disappear before the end of 2010. Read More»
BBC NEWS | Technology | Ask brings back butler... →
Search engine Ask is reverting to its original name, Ask Jeeves, as it reintroduces the iconic fictional butler into its corporate branding. Read More»
YouTube Commences Redesign, Promises More... →
YouTube has begun the first phase of a redesign that will highlight its gradually expanding library of premium shows and movies. The move, first reported last month on this site, will clearly separate that quality content from the ocean of user-generated clips that drove YouTube’s popularity. Read More»
Microsoft Advertising says they can connect with... →
Well this is the first that I have seen of the Microsoft Advertising branding. It is very typical of Microsoft. Super corporate and not very engaging to look at. I know it’s B to B but still…. Read More»
Hulu iPhone App Coming Soon, 'Badass' →
Hulu is in the process of developing an app for Apple’s (AAPL) iPhone and iPod touch, we have learned from a plugged-in industry executive. The app is coming soon (within a few months) and is “badass” — as excellent as Hulu’s Web site. Video will work over both wi-fi and 3G, we’re told. Read More»
Forget Celebrities. Employees Make Compelling Ad... →
A few employees who haven’t lost their jobs suddenly have a new one: advertising. At a time when consumers are distrustful of big companies and their leaders, marketers are putting employees in ads in an effort to make their brands seem more transparent and trustworthy. These ads, from companies like Ford Motor ( F - news - people ), ExxonMobil ( XOM - news - people ) and Alabama Power,...
Dire Predictions: Global Ad Spending to Plummet
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Who cares if global ad spending is down? Almost everyone should, because ad spending is a barometer of economic confidence. And while many political leaders in the US and worldwide point to “signs of recovery,” three major buyers of advertising around the world are giving the situation thumbs down. Last month, GroupM, a division of WPP, predicted a 4.4% decline in global ad spending for 2009. Read...
Twitter Worm: A Closer Look at What Happened - PC... →
t looks like Twitter’s website has been scrubbed clean after several bouts of the“Mikeyy” or “StalkDaily” worm plagued the service. Even though the threat seems to have passed, questions remain about just how serious this attack was and if there will be any repercussions for the worm’s creator. Read More»
Social Media, Search and Viral now outperform... →
Number of Hulu Video Viewers Increases 42 percent... →