February 2009
11 posts
Nike Adds SocNet Sharing Feature to Marketing... →
Tiny URL services are killing your brand in... →
The Most Innovative Companies in Design | Fast... →
10 Web Sites That Will Matter in 2009 - IT World... →
Blogs Provide 80% of Referred Traffic to Online... →
Research from video deployment and tracking firmTubeMogul suggests search engines, blogs and social networks refer more users to online videos than video search engines do.
Business and personal finance news from... →
Subliminal ad tricksMartin Lindstrom, author of ‘Buyology,’ talks about how our unconscious minds influence what we buy.
Online marketing's bright spot: In-text ads →
(Fortune) — It’s been a bad couple of months for the online advertising business. Those banner advertisements that run on the top and sides of websites? Down, by many measures. Search advertising, consisting of sponsored links that turn up on Google (GOOG, Fortune 500) and other sites? Holding up, but not growing like it used to.
The Social Media Starter Kit →
At least several times a day, I hear folks asking about how to get started with all this social media stuff. What tools they need, what sites they should look at so as not to get overwhelmed. This is the nuts and bolts stuff, not so much the “why” (we’ll cover that more in depth next week).
Measuring the Effectiveness of Every Super Bowl Ad... →
Since the middle of last year, we here at Visible Measures have regularly published findings based on our work in the world of viral video, focusing primarily on what we call the True Reach™ of various online ad campaigns. Today, we’re happy to report that we’ve taken our social video measurement platform to a new level: we’re applying our Viral Reach Database and our unique methodology to...
Personalize Ads For Frequent Online Shoppers and... →
According to the 2008 Personalization Survey from ChoiceStream, 39% of consumers overall are more likely to click on an ad if it is personalized, while that number rises to 58% among those who shop online at least several times a month. The survey finds that the bigger the spender, the greater the interest in personalized ads. Half of those spending more than $250 online over the past six months...
Battle of the Brands in the Twittersphere →