June 2008
18 posts
The Age of Persuasion - Frontiers and...
What Every Good Marketer Knows: What do you know? →
Now this post is three years old but I like to re-post it every now and then to remind myself and others of Seth’s idea on what it takes to be a great marketer. I suggest printing this list up and putting it where you can re-visit it once and a while.
New IPhone Also Brings New Way of Mobile Marketing... →
NEW YORK (AdAge.com) — The blogosphere was abuzz last week about the new iPhone. It runs on a fast 3G network, comes with global-positioning technology and is priced at a more-accessible $199. But what has some marketers most excited is that with it comes the possibility of creating marketer-driven mobile applications.
IBM Social Computing Guidelines →
In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Since then, many new forms of social media have emerged. So we turned to IBMers again to re-examine our guidelines and determine...
What about having your flickr image on your credit... →
Capital One now let’s you customize your credit card with your flickr photos. I wasn’t thinking that I needed a new credit card but now….maybe it would be a good idea.
A List Apart: Articles: Saving the Spark:... →
Ideas. They’re at the heart of every creative process. However, almost no really good ideas are flashes of inspiration. They may start that way—a single glimmer of something special—but in order to work, they need to be honed. Like a really good cheese, they need to mature. Indeed, the “flash of inspiration” idea—the Eureka moment—is only part of a longer process that, if ignored, will see most...
Choosing The Best Day Of The Week To Email →
Which day of the week you send your emails can have a major impact on your open and click-through rates….
Buttons Vs. Links: Which Is The Call-to-Action... →
Paper or plastic? Vanilla or chocolate? Regular gasoline or super? All are questions for the ages. But among email marketers there’s another burning question: Should I use buttons or links for my calls-to-action?…
“My friend, a Tina Fay, she came on the show(SNL) and she declared that bitch was...”
– Tracy Morgan on SNL
“The Future Of The Agency; Learning Scale While Staying Creative”
– @ EconAds: Agency 2.0: The Future Of The Agency; Learning Scale While Staying Creative | paidContent.org
iMedia Connection: Stop emailing like it's 1999 →
Advertising - A Network to Make an Environmental... →
Playing Alzheimer's Association: Eraser →
Here is a great use of a page take over. What I like about it is that the take over is part of the creative and makes you want to engage due to the coolness factor. It is passive but very sticky.