May 2008
75 posts
Inside the GM digital bombshell →
GM’s director of media operations, Jon Brancheau, reveals the truth about the company’s digital budget allocations in a frank chat from the 2008 iMedia Driving Interactive Summit.
“CTV is launching a multi-layered campaign to push season three of Robson Arms,...”
– CTV boosts Robson Arms premiere with digital tactics
April 2008
65 posts
AdGabber A new social network for folks in the ad... →
“P&G Lets Consumers Act as Media Planners”
– P&G Lets Consumers Act as Media Planners - Advertising Age - News
“Despite some strong contrary opinions, a microsite can be an essential element...”
– iMedia Connection: In defense of microsites
Managing Your Social Profiles
SUMMARY With today’s Web being more social and average Web users having more than one account in several of these sites, be it MySpace, Twitter, LinkedIn, Digg or YouTube, it is becoming increasingly cumbersome to manage each account individually. A new wave of social aggregation services aims to make our online social lives a little easier by displaying information from each social networking...
“Marketers Begin to Assess HD Video Ads”
– Marketers Begin to Assess HD Video Ads - ClickZ
“Instant Messaging via mobile set to challenge the status quo of non-voice...”
– Instant Messaging via mobile set to challenge the status quo of non-voice communication
AARP Services and Focalyst Release Third Quarterly...
AARP Services and Focalyst exposed a number of common myths about the Baby Boomer generation in the third Quarterly Boomer Report released today. The report, “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths,” identified and investigated the top myths associated with Boomers in order to separate fact from fiction. More>
“Rogers Issues Statement on the Apple iPhone
TORONTO, April 29 /CNW/ - Ted...”
– CNW Group | ROGERS WIRELESS INC. | Rogers Issues Statement on the Apple iPhone
Disney's social net targets young gamers →
“Marketers, Not Consumers, Need Environmental Education”
– ‘Greenwashing’ Has Made It Hard to Know What to Believe - Advertising Age - Jonah Bloom
PORTFOLIO NIGHT 6
PORTFOLIO NIGHT VANCOUVER When we created Portfolio Night six years ago, we at ihaveanidea were barely advertising juniors ourselves, attempting to change our industry from the bottom up. Today, we see that change. Wherever we travel, from the agencies of Portfolio Night’s Toronto birthplace, to the office towers of the Big Apple, to the beaches of Cannes and beyond, it is hard not to bump into...
1950s - 1970s Advertising - a set on Flickr →
1950s - 1970s Advertising: Posters, Magazine Advertisements, Brochures, Booklets, Publishing, Calendars, Greeting Cards, Packaging, Logotypes, Trade-Marks, Letterheads, Exhibitions, Show-windows… Graphic design, illustrations and printed artwork in general
Hotel/Motel | New digital signage guide focuses on... →
Take a Picture of an Ad, Earn a Reward
Two men’s magazines are trying to engage their readers more — by increasing their cellphone bills. Related Blogrunner: Reactions From Around the Web Rolling Stone and Men’s Health are both testing programs in which readers can take cameraphone pictures of icons on ads, then send them to a certain number. In exchange, they’ll receive more information or an offer from the advertiser. More>
Warner Bros. pushes shows online with 2 new Web... →
“Network Offers Ideal Opportunity for Advertisers to Deliver Eco-Friendly...”
– Burst Media - Press Releases
Social networking applications can pose security... →
globeandmail.com: CTV, ABC strike online drama... →
Canadian audiences frustrated by a scarcity of prime-time television shows available online may have finally caught a break with the announcement of a deal that will bring three top dramas to the Internet here.
Kokanee Beer - Ranger Live or Die →
twittervision 3D →
You can watch this all day!
TwitterLocal - Tweets within 1 miles of Vancouver →
Adholes
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Consumers Recall Green Ads, but Often Skeptical of... →
Consumer recall of advertising with “green” messaging is high - more than one-third of consumers (37.1%) say they frequently recall green messaging and another third say they recall it occasionally (33.1%), according to a new Burst Media survey.
BannerBlog : Where Banners Click →
This is a nice use of banners that talk to one another. It would be nice it the video quality was better but that’s the web for ya.
Yahoo plans makeover with elements of social... →
Social Media Lover Offers Perspective on Facebook... →
Whet your palette with Engine Oil - a true Vin de... →
Notes from the (mobile) mediascape: Google... →
PR Giant Edelman Ventures Into Branded Content -... →
“Who’s Watching What Video Online, And Where Results from Nielsen...”
– Research Brief » Blog Archive » Who’s Watching What Video Online, And Where