December 2008
35 posts
Obama's Digital Campaign Allies Seek to Cash In -... →
Tech-savvy tactics helped give Barack Obama’s presidential campaign an edge. Now, several of the ad-technology companies that powered the campaign’s digital push are touting their role in its success, hoping to gain an edge over their own competitors. More»
iMedia Connection: 6 effective mobile tactics →
To draw consumers into brick-and-mortar stores, you need to engage them — and no channel makes it easier than mobile. Here are a few methods that are proven to work. More»
A Guide to The Contextual Web - ReadWriteWeb
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RIAA to Stop Suing Song Swappers - MarketingVOX →
DreamBank - Give Dreams. Not Stuff. →
Tweet in the new year →
Send Money Through Twitter With Twitpay - Bits... →
5 international social networks to keep an eye on... →
Branding without brands: 3 success stories -... →
All successful brands tell a story. Apple tells us a story about people who “think different.” Pepsi tells us the tale of a new generation and Disney tells a story about imagination and childhood. These are classic American brand stories — cultivated through traditional channels and originated (to a large degree) by the brands themselves. More»
Your friends don’t hate you, Twitter is just... →
How do I get started blogging →
“I don’t know” seems to be an unsatisfying answer to this common Q; so, I chatted with a few friends about what’s worked for us and what seems to be working for bloggers infinitely more successful than us.
Here are the seven big ideas: More»
Maria Write Now: The Twitter Grand Bazaar →
Neuromarketing » Predicting Viral Video Success →
Why do some internet videos “go viral” and rack up millions of views while apparently comparable videos don’t? For marketers seeking to use the video channel as a promotion tool, wouldn’t it be handy if you could predict which of several videos was more likely to succeed on the Web? OTOinsights, the neuromarketing division of One to One Interactive, has released a study that correlates various...
The Martin Agency →
Hefner to Step Down as Chief of Playboy... →
Online Event Registration Service - Eventbrite →
3 Reasons Why Social Marketing Critical to Success... →
Let’s get this out of the way right up front. We’re in one of the worst economic slumps in the history of the U.S. The week before Thanksgiving, the Dow Jones Industrial Average closed below 8,000 for the first time in five and a half years. We’re also in the midst of a horrific credit crisis that is crippling the financial, auto and housing markets in the U.S. If that wasn’t bad enough, earlier...
Advertising - The Humble Coupon’s Resurgence -... →
The faltering economy could mean renewed interest in coupons as shoppers refocus on the cost of the products they buy — that is, if they do actually buy anything these days. More»
Amazon.com Invades the Apple App Store - Bits Blog... →
Epsilon | Epsilon Survey Shows Chief Marketing... →
Despite the cultural phenomenon that Facebook and MySpace have become in five years’ time, 55% of the chief marketing officers at leading brands surveyed by Epsilon said they’re not too interested (22%), or not interested at all (33%), in incorporating the social networking sites into their marketing strategies. More»
Fortune 500 series: How Newell Rubbermaid uses... →
Now the focus is on another Fortune 500 company, Newell Rubbermaid, the parent of many wide-ranging brands, such as Sharpie, PaperMate, Rolodex, Shur-Line, Calphalon, Graco, Levolor, and of course the classic Rubbermaid product line. With such a huge brand inventory, how could social media potentially span that broad to help the company overall? I asked Bert DuMars, vice president of e-business...
Cutting Costs with Online Coupon Sites →
Cutting Costs with Online Coupon Sites Web sites that offer money-saving discounts are enjoying a resurgence in the current economy, as consumers surf for bargains More»
5 breakthrough social network conversations →
Social media is allowing marketers to reach a highly engaged, enthusiastic population. But perhaps the most interesting element is that social media allows — and demands — all of us to be marketers. All online users are contributing to the wealth of information being used for social marketing. Sometimes this participation is passive; by simply performing a Google search, we are...
Don't be a social media flop →
There are numerous misguided approaches to using social media as an advertising channel. In these economic hard times, accountability will matter more than it has for a very long time. More»
How to get twitter followers social media | Jim's... →
UserVoice » Customer Feedback 2.0 →
Discovery, Differentiation and Discounts Drive... →
Twitter Tweaks: 5 Tools To Make You An Elite Tweep... →
Facebook Campaign Quadruples NYT Fan Figures -... →
Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper’s Facebook advertising campaign, which went live in the days following the Presidential election. More»