October 2008
62 posts
I'M A PC - Not! Here is the latest in the... →
Is surfing the Internet altering your brain? |... →
CANBERRA—The Internet is not just changing the way people live but altering the way our brains work with a neuroscientist arguing this is an evolutionary change which will put the tech-savvy at the top of the new social order. More»
Connect Newsletter and Email Marketing Blog: Email... →
Email Personalization Improves Conversions
Aberdeen Group’s recent report “Email Marketing: Get Personal with Your Customers” identifies the effects of email personalization on recipient engagement. The study represents the views and intentions of over 550 organizations and groups companies based on annual performance increases. Through their survey, Aberdeen found that top performing...
Study: Blogs Influence Purchases More Than Social... →
Blogs can have more impact on purchase decisions than social networks, a new study finds. Blogs create a conversation and trusted resource that influences purchase decision. More»
Twitter Tips – Do's and Don`ts →
They all brought different perspectives to the table on how micro-blogging (IE twitter) can benefit building connections with customers, markets, and other social media users and to drive traffic to your website. This post includes general do’s and don’ts for those trying to figure out how to get into the conversation stream and use it as an effective communication tool. Examples of Twitter...
List Of Top Social Media Network Sites
Social Media Networking really important for people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail, blogging, instant messaging, photo sharing and gaming services. Social networking has created new paths to communicate and...
Lifetime Value: Metric For E-mail Success →
The success of most e-mail programs is judged based on either campaign-level metrics like open, click and unsubscribe rates, or list growth. Under this situation, goals such as “increase list size by X%” and “improve relevancy by increasing click rates” are often used as default key performance indicators. The problem is, list growth and campaign performance metrics are good diagnostic tools, but...
50 Most Powerful and Influential Men in Social... →
WatchThe new campaign for Mattoni Water is brilliant. In this Ad(see the video!), Gisele Bundchen only wore water, amazing.
Twitter and Yammer Test Dot-Com Business Models -... →
Blogs, Online Product Reviews Significantly... →
According to the September 2008 Ad-ology Media Influence on Consumer Choice survey, 60.5 percent of U.S. consumers who recently purchased a mobile or wireless phone said online product reviews and user comments had some or significant influence on their purchase decision. Nearly 30 percent also rated information from blogs with the same level of influence. More»
“How to Stop Procrastinating
Just get started. Research shows that starting a...”
– OPEN Forum by American Express OPEN | How to Stop Procrastinating
Are video ads really worth the added cost? An... →
The study found that, despite current buzz around video ads, marketers do not need to spend on fancy interactive ads in order to reach consumers. In fact, consumers are most likely to click on simple text ads (25% of respondents). Display ads follow in popularity, with 20% of respondents likely to click on right banners and 12% likely to click on top banners. A surprising finding of the study is...
How brands thrived during the Great Depression →
Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival. More»
WatchVitamin Training » Fireside chat with Mark Zuckerberg
Twitter Mobilization Service Project: Austin Heart... →
WatchGary Vaynerchuk » I love this guy and here he gives some advice to Britney Spears on how to use twitter.
WatchHere is the amount of noise I make on the web daily excluding the walled garden of Facebook.
WatchYou have to love web widgets! Here is one from CNN.
The Jingle Generator from Intuit QuickBooks →
Here is Cheezy Intuit Quickbooks campaign “The Jingle Generator” I guess at the very least I got a bad jingle out of the deal!
YouTube - GoogleBusiness's Channel →
Here is a site that Google has put up on YouTube that has videos and webinars on how to use their suite of business products more effectively.
Toyota iQ is a sweet little ride →
After drooling over all of amazing the little cars while touring through Spain summer I have come to the conclusion that the North American cars suck in general. Now I know you are all saying “Well…
Research Brief » Blog Archive » Digital Ad... →
According to a new Epsilon CMO Survey, Chief Marketing Officers at many of the biggest brands in the nation are seeing a major shift in the marketing landscape. 63% of the 175 marketing executives surveyed see an increase in their spending on interactive/digital marketing while 59% report a decrease in traditional marketing spend. More»
OnlineMediaDaily » Blog Archive » WebU: The... →
Gimme a beat! →
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How not to do a webinar 101. Test and Repeat.
I was invited to a webinar the other day and it was on the topic of “How to Use Twitter for Marketing & PR” It was put on by HubSpot, a CMS provider, and they did the usual webinar technique of offering up some expertise in an area that is newly being embraced by web marketers like my self ie. Twitter. So I received the email invite and set time aside in my busy day to get some...
Lock pick business card. What’s in your wallet? →
Famed computer hacker Kevin Mitnick has an amazing business card that doubles as a lock pick set. He now has a security firm and the lock pick set emphasizes the security message and brand….
Case Study - John Chow Effect | John Chow dot Com →
25 Ways to Build Your Community →
You know me. Once something cool happens, I try to figure out ways to share, to get you involved, and to try and inform on what I learn as I learn it. Upon reaching some recent milestones, I thought it might be really interesting to share some thoughts with you on how I think this is what I’ve done. I’m not exactly sure. You know how that is, right? I’m wiggling this knob and at the same time,...
Seed The Web Tips Blog: Twitter Tips – Do's and... →
Google Confirms RSS For Web Search Results →
Google has confirmed for Search Engine Land that they’ll soon start offering RSS feeds for web search results. When it happens, the RSS feeds will be an extension of Google Alerts, which currently only allow notification by email. More»
E-Commerce News: E-Commerce: 5 Tips for Getting... →
Lots of people shop online, but they don’t all buy. There are lots of factors that drive potential customers away, writes Thomas Harpointner, CEO of AIS Media. He offers five “must-do” tips for e-tailers looking to keep customers buying. More»
Starwood Hotels 50% Sale - "Better Tomorrows"... →
Better tomorrows? I am not sure if anyone at Starwood has read any of the headlines in the news lately with a slogan like that! This is about the third email from a hotel or vacation operator this week offering me deep discounts! I might add none of the others had such a bizarre CTA though. I guess with all the doom and gloom going on that vacations are not high on the average person’s...
Cone Finds That Americans Expect Companies to Have... →
Boston (September 25, 2008) – Sixty percent of Americans use social media, and of those, 59 percent interact with companies on social media Web sites. One in four interacts more than once per week. These are among the findings of the 2008 Cone Business in Social Media Study. More»
11 Ways to Market Your New Social Networking... →
brand tags
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Know your brand and tag it
25 Ways Social Media Prepares You for the Downturn... →
It’s easy to feel a bit glum with all the financial news. People are worried about their futures. They’re unsure where to put what little money they have left. Everyone is wondering what comes next.
Clearly, I have no better ideas than you on that, but I do have some thoughts on what you can do to prepare for the news ahead. These tactics all fall into the bucket of “if apples all start falling...
My home ADSL speed results!
Tilt Shift + Stop motion - Fubiz™ →
Beached from Keith Loutit on Vimeo.
Tilt Shift + Stop motion - Fubiz™.
Google Reconsiders Its Aversion to Advertising -... →
Since its earliest days, Google Inc. has largely promoted its search engine and search-advertising products through word of mouth and partnerships.
But in recent months some of the Internet company’s executives have been pushing for the company to overcome its aversion to paid advertising. That has created some conflict within Google, which is maturing and looking to reinvigorate its...
The blogging platform of choice for Main Stream... →
Most people compare blog sites and bloggers to main stream media. I am not sure I agree 100%, but lets go with that assumption. The top 20 US newspapers, or main stream media newspapers with the largest circulation currently (and also mostly by website statistics) are listed below and their blogs.
Side note: In the top 20 newspapers worldwide, USA Today does not appear in the top 15, so keep that...